Once again, we see that developing a custom web development solution is critical to turning business visions into reality. One of the most crucial aspects of a website is to carefully select the right target audience. A mistake in this aspect of site development can have devastating results on the overall effectiveness and popularity of the site [removed by mod]. For example, if a site is designed for the sole purpose of targeting young adults, it would fail completely if the same were advertised to a group of middle aged men. This is simply a result of the fact that each target audience needs a different type of environment to thrive and develop.