Hello Archie, so, this is an excellent point you bring up. To be honest, the only mini computers I was really familiar with was the RPi and Beagleboards.
This little machine looks incredible. I'm tempted to purchase one for my own personal projects.
So, essentially, we want a microcomputer that will power the HMI and then a 7" - 10" touch display. It needs to be resistive in order to be waterproof.
To give you some perspective, right now our HMI's are costing between $400 and $3000. We don't have any displays larger than 10". If we can even cut the cost to half with equal or increased productivity, it is well worth it.
Compared with the RPi this looks like a much better alternative. The cost difference is negligible when you consider the fact that you're still saving $2500 (83%) not including development time.